![]() ![]() “You're seeing a customizing of the cinema-going experience based on the consumers' expectations and want to see,” Loria said.Īdditionally, a study last year conducted by Ernst & Young found that the relationship between Netflix as well as other digital-streaming services and movie studios is neutral, and perhaps somewhat positive, as those who stream more frequently are also the ones more likely to head to the theater, according to Deadline – which pointed out that NATO commissioned the study. But he acknowledged that “it’s no longer the one-size-fits-all multiplex cookie cutter model.” “Movie theaters are ahead of that curve, in my opinion, in making sure you have some moviegoer four or five different options on how you want to see that movie,” he said. However, despite all the talk of Netflix and other digital streaming platforms taking down Hollywood, Loria’s outlook for the industry is positive - noting that while movie attendance might have hit a 24-year low in 2017, it also surged back the following year, with box office numbers topping 11 billion for the past four years in the U.S. ![]() HARVEY WEINSTEIN, ASHLEY JUDD SEXUAL HARASSMENT CASE POSTPONED Roughly 26 percent of American adults are “almost constantly” online, while 77 percent say they surf the web on a daily basis, according to a 2018 Pew Research Center study. (Fox News / Ben Brown )Īs technology evolves, theaters must adapt in order to remain a destination choice in an era where the Internet has become the cornerstone for the majority of Americans daily routines. MediaMation partnered with Sony to create a haptics vest equipped with sensors to add another layer of immersion to the MX4D experience. In 2017, only 1.24 billion tickets were sold – the lowest number since 1993, according to NATO, while tickets prices increased year-over-year.Ĭord-cutting is also on the rise – 33 million Americans ditched cable in 2018 – while streaming services like Netflix are producing about 90 original films a year, including documentaries and animated movies, which far exceeds the roughly 30 movies Universal Studios pumps out annually, according to the New York Times. “When you have the ability to have that kind of entertainment at home, you have to do something better with the theater," said Robert Laity, Hollywood Esports CEO and one of the owners of the TCL Chinese Theater in Los Angeles, which is equipped with 4D technology. LIB COMEDIAN SAMANTHA BEE KNOCKS PRO-LIFE FILM 'UNPLANNED,' A SURPRISE HIT, AS 'MOSTLY MADE-UP' PROPAGANDA You're getting everything right into you.”Īlthough movie attendance had a record year in 2018, surpassing 1.3 billion tickets sold according to data from the National Association of Theater Owners (NATO), the broader picture still paints an industry in flux as digital-streaming giants like Netflix, Hulu and Amazon keep growing. “So you're getting the bullet shots into your chest, you're getting the vibration of the motorcycle going through your whole body. “You're not only watching the movie and getting all the great 4D effects, now you've got all of these other sensors,” Dan Jamele, MediaMation co-founder, told Fox News. ![]() The full-motion cinema chairs do everything from squirt water to blow wind in your face to tickle your legs, coupled with a new haptics vest that was debuted for the first time to exhibitors this week to add another layer of immersion. The whole family will find something to love in this show – nostalgic memories for the parents and grandparents, and fast-paced fun for the kids,” says Mike Frueh, Senior Vice President, Licensing & Distribution, SimEx-Iwerks.Pictured is a theater equipped with MX4D full motion cinema chairs that spray water, drop snow from the ceiling and whip the viewer around as if they were in the film. “This new experience is an impactful addition to our library because of the Scooby-Doo brand’s incredibly wide appeal. “SCOOB! 4D Experience“ is all about the comic character Scooby-Doo and his friends facing prehistoric monsters, robots and a power-hungry villain. The 14 minute-lasting movie experience, which celebrated its world premier at the Las Vegas location, was produced by SimEx-Iwerks Entertainment and Warner Bros. After presenting “Ice Age 4D: No Time For Nuts“ and “Spongebob Squarepants 4D: The Great Jelly Rescue“ the theater has now added the new and also family-friendly “SCOOB! 4D Experience“ to its movie list. The Circus Circus Hotel & Casino in Las Vegas offers a great number of entertainment and leisure attractions such as the FX Theater 4D cinema. ![]()
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